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Aberdeen - the Granite City

With its historic architecture, abundance of culture and wealth of activities to see and do, the city of Aberdeen is a thriving cosmopolitan city. Aberdeen is unique in the use of granite as its main building material - hence its nickname, The Granite City. This gives Aberdeen a distinctive skyline and distinguishing architecture; including Marischal College - the second biggest granite building in the world. Centuries of global trades, including fishing, paper making, ship building and oil and gas, have shaped Aberdeen's culture, making it one of the top UK destinations, for both business and leisure. With two universities - one of which is over 500 years old - and a series of world renowned scientific institutes, the city is a centre of excellence for many professional sectors, which make it a natural choice as somewhere to live and work.

Visitors are amazed to discover that in less than 15 minutes from Union Street (known as the Granite Mile) in the centre of Aberdeen, they can be in the beautiful countryside of Aberdeenshire with its world renowned historic castles, whisky trails and a range of outdoor activities such as hillwalking and surfing.

Like many cities with a trading port heritage and a modern working harbour, the city is easily accessible by road, rail, air and sea. Aberdeen International Airport is a mere seven miles from the city centre. Recently added flight routes to Malaga, Barcelona, Frankfurt and the reintroduced London City route, along with flights to the hubs of Amsterdam, Heathrow and Paris make the city accessible to a wide audience.

With an extensive list of restaurants, with delicacies inspired from all corners of the globe, the city is a food lovers' paradise. Aberdeen, and surrounding Aberdeenshire, is known as Scotland's Larder, and local chefs make the most of what's on offer from the rich land and seas around them. Recent additions include Jamie OIiver's new Italian, Nick Nairn's Cook School and the soon to arrive, Carluccio's, as well as a host of independent restaurateurs.

Aberdeen is also an ideal location to conduct business. It remains one of the top UK destinations for hosting conferences, events, board meetings and incentive trips. In 2012, the city was listed as a top 10 UK city list in the latest International Congress and Convention Association (ICCA) data. Business tourism is a vital part of Aberdeen - the most recent figures for occupancy and yield show significant increases in Aberdeen compared to a generally flat or downward trend in other Scottish cities. Several new developments are underway in the city. Two new hotels, provided by Novotel and Ibis, are scheduled to be built near Aberdeen International Airport. The planned Marriott hotel is also to be located near the airport, and a four star Village Urban Resort, by renowned brand De Vere, is planned to be part of Aberdeen's Prime Four Business Park near Kingswells. The four hotel developments promise to provide an additional 596 rooms, increase bed stocks and ensure that the city keeps pace with rising demand for hotel rooms.

An attraction for both business and leisure tourists is the region's golf offering. The north-east provides a spectacular backdrop to golf fans around the world, and around 300,000 players travel to play at one of the country's beautiful courses every year. Aberdeen has recently been in the spotlight with the addition of the Trump International Golf Course, an 18-hole multi-million pound construction. Occupying a three-mile stretch of North Sea coastline, between Murcar Links and Cruden Bay, the site has been voted both course of the year and the UK's best practice ground by Golf Odyssey, a leading golf travel magazine.

Foreign visitors will find Aberdeen a unique offering - world class fishing, stunning light for photography, breath taking scenery, and a heritage that will satisfy history enthusiasts, it's a destination that will create truly memorable experiences.

Peter Medley
Marketing Director
Visit Aberdeen

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Autor:  Peter Medley
Datum: 30.April 2013